Be Different.
Be The Difference.
This brand is more than just a brand, it's a movement. To stand up for what you believe in and causes that are important to you. The world is full people in need of help. That's why a percentage of all The DIF Brand items go directly to an organization that will be chosen by the people every month. Our mission statement is simple. Be Different & Be the Difference. Don't form to society's mold. Be independent, take risks and don't be afraid to take a stance or try and make a difference in the world, Because if we don't try to make the world a better place then who will?